Word mark or logo

Türkiye: practical decision and evidence

Choose a word mark when the sign sought is the wording, and a figurative filing when the intended sign includes its visual composition. Compare actual use and planned logo changes. Registering one version does not mean every future redesign has the same scope.

Worked file: the business changes the logo but continues using the same word. Compare registered versions, actual use and planned graphic changes. Decide which sign needs protection and whether another filing is appropriate rather than asserting that the old figurative registration automatically covers every redesign.

What trademark registration protects

A trademark distinguishes goods or services and is registered for a defined sign and scope. Choose the owner and wording from actual business activity. Registering a company name or website alone does not obtain trademark registration for every product.

Trademark clearance search

Search identical signs, spelling and pronunciation variants and relevant earlier marks in the target market. Record search dates and goods/services. No-result searches reduce information gaps but cannot guarantee that the proposed sign will be accepted.

Logo monitoring

For logo monitoring, combine text searches with figurative-element and image searches. Keep sign variants, relevant classes and dated hits. A purely exact-word search can miss similar figurative marks or altered spellings.

Official filing and support

This guidance concerns Turkish rights unless a section expressly names another jurisdiction. Kayra can coordinate research, document preparation and follow-up. Registration, opposition and grant decisions belong to the competent office. Verify any required representative’s registration and authority before appointing them; court proceedings require appropriately qualified legal representation. The enquiry form requests consultancy, and does not itself file an official application.

Primary official sources

• TÜRKPATENT — Trademark applications and procedures
• WIPO Lex — Türkiye — Industrial Property Law No.6769
• TÜRKPATENT / ePATS — Official electronic application system